Experienced

About Us


Dickinson & Wheelock, P.C. is a law firm uniquely skilled in franchising. We represent both franchisors and franchisees. Our expertise and experience make us the lawyers of choice for clients throughout Houston, the rest of Texas, and the United States.


New Franchisors

Franchising is an excellent model for expanding your business and profiting from your success.


Established Franchisors

Our lawyers understand and have experience in [!!! something here not too long !!!!]< /p>



Why hire a Franchise Lawyer?

Don't you want to fully understand the terms of the deal? And possibly negotiate better terms?


Choosing your Franchise Lawyer

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  • Diane H.
    Jeff took me through my franchise agreement line by line making sure i understood every detail i was signing. He focused on two main categories - am i protected if things go really well and am i protected is if things do not go well. I had no idea how exposed i was in the downside scenario until he walked me through a few example situations. I also did not understand the exposure i was taking on the upside scenario. When i read the agreement i read the part about territory completely wrong and because of his accurate assessment of territory i chose to not pursue this franchise. He created a simple to read addendum that i was able to send on to the franchise owners and gave me great tips on negotiating terms. When i find another franchise i intend to pursue i will definitely contact Jeff again to review any agreements before i sign.
    Diane H.
  • Jason L.
    The best money we spent in analyzing our franchise opportunity by a long shot. The advice was practical and sound. I would recommend Jeff Wheelock to any person that is evaluating a franchise opportunity and implore them that his review of the franchise documents is a critical part of the due diligence process.
    Jason L.
  • Alice H.
    Jeff Wheelock provides excellent service at a very reasonable rate. After his review of all the documents related to a franchise in which I was interested, he then took the time to meet one-on-one to review all of his thoughts and concerns, while offering suggestions not only for potential amendments to the agreement but strategies on how best to brooch issues with the franchisor. Exceedingly knowledgeable about franchise agreements. Very helpful! I would highly recommend him.
    Alice H.
  • Jon W.
    Jeff is very knowledgeable, takes pride in his work and really has your best interest at heart. He took the time to explain everything in language I could understand. I now have more confidence in knowing what I am getting into. I would definitely recommend Jeff.
    Jon W.
  • Kelly H.
    I called a few lawyers before deciding on Jeff Wheelock. From the moment I spoke to him over the phone he was extremely helpful and already looking out for me. He is very knowledgeable in the franchise area. I would definitely recommend using him.
    Kelly H.
  • Rachel S.
    Jeff Wheelock has been great to work with and his knowledge of franchise law has been invaluable during the daunting task of our franchise acquisition. He is patient, thorough easy to get ahold of and explains things in easy to understand verbiage. We are very confident that with Jeff by our side regarding all franchise legal matters, we have a true team mate to help guide us! We highly recommend him.
    Rachel S.
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